Conversion-focused UI
Buttons that get clicked, forms that get completed, hero sections that stop the scroll. I pressure-test every CTA placement, contrast ratio and tap target against real user behaviour — then refine until friction disappears.
UX flow optimisation
From landing to conversion, every click is mapped. I audit drop-off points, rework navigation logic, and restructure pages around decision moments — so visitors never wonder where to go next, and you never lose them mid-journey.
Modern, minimal interfaces
Design principles meet contemporary web craft — generous whitespace, confident type pairings, disciplined colour, subtle motion. The kind of polish that signals "established studio" even when you're a pre-seed startup.
Marketing-ready structure
Modular sections, reusable components, clean CMS fields ready for landing pages and A/B tests. Your growth team ships campaigns in hours instead of waiting days for developer time.
Most startup websites look good but fail to convert — because they ignore UX, structure, and user intent.
Modern web design is equal parts psychology, typography, and structure. I design conversion-focused websites for startups and SMEs across Switzerland — landing pages, marketing sites, product sites, portfolios — built around clear user journeys, not pretty mockups. Expect premium, minimal interfaces with a strong typographic system, real UX flow thinking, mobile-first logic, and WCAG-level accessibility baked in from the start. Whether you're launching a new brand, migrating from WordPress, or rebuilding an outdated Squarespace site, every section earns its place. Your visitors feel it immediately: this brand knows what it's doing. Your marketing team feels it too — the design supports campaigns instead of fighting them.
FAQ
Answers to life’s questions.
Do you design from scratch, or work with existing brand guidelines?
Both. If you have an established brand system, I extend it to the web without breaking its logic — respecting your typography, colour palette, and tone. If you don't, I can design the visual identity first or collaborate with your existing designer. Either way, the final site feels coherent, not stitched together.
What's the difference between web design and web development?
Web design is the visual and experiential layer — layout, typography, hierarchy, UX flow, conversion logic. Web development is the technical build that brings it to life in Webflow with clean code, CMS structure, and performance optimisation. I cover both end-to-end, so the handoff friction that usually kills projects simply doesn't exist.
Will the design work on mobile and be accessible?
Yes — mobile-first and WCAG-aware by default, not as an afterthought. Every layout is designed for touch before desktop, with proper tap targets, readable contrast, semantic structure, and keyboard navigation. Your site looks sharp on an iPhone user's screen and remains usable for visitors relying on assistive tech.