Custom web design (UI/UX) built to convert
A site that feels like you, signed off before it's built
My UI/UX Design process in Switzerland
Legal Espionage
UX Audit & Competitive Analysis
No more guessing. I analyze your audience's real behavior and exploit your competitors' blind spots across your market to guarantee maximum conversions and solid growth.
UX Design
UX Design & User Journey
A chaotic website drives customers away. I create interactive wireframes and a completely frictionless user journey. I lock in the perfect structure before adding any colors.
UI Design
UI Design & Visual Identity
Design reflects your value. I craft bespoke interfaces, from typography through to color. A bold, striking look that inspires trust instantly.
Why me
Trained as a designer, disciplined like a developer
15+ years of design, the rigour of someone who also writes the code, and AI to speed up the busywork. You keep one point of contact, from first sketch to launch.
Design that survives contact with code
I design what I know how to build, and I build what I designed. Every choice serves one goal: turning your visitors into clients. The rest is decoration.
AI on the tools, not in the driver's seat
AI shortens research, exploration and repetitive work. Taste, hierarchy and every final call stay mine.
Why invest in high-converting web design in Switzerland?
In a market where many sites share the same template, the same stock photography and the same three-column feature grid, custom design stands out immediately. For your website creation in Switzerland, design is what separates a site prospects trust from one they scroll past. Working with a dedicated studio like TONYTONY means one point of contact from first sketch to launch, and no version of your brand passed through four people before it reaches the screen.
The design work itself is where the conversion happens: typographic hierarchy that tells visitors what matters, a grid that holds up on a phone as well as a 27-inch monitor, and calls-to-action placed where attention actually lands. That comes from 15 years of trained graphic design judgement, not from a theme purchased on a marketplace. What a free template really costs you, in clients more than francs: why a free website template scares away your best clients.
Design made to be built and found
A beautiful website that lags is useless. A blazing-fast but visually bland site won't work either. I combine a strong graphic eye with serious technical rigour: from where the calls-to-action sit to how fast the server responds, every detail is there to turn visitors into clients. That is why I build the site myself, instead of handing a file to someone else.
Based in Valais, in the Swiss Alps, I work with SMEs, independent professionals and startups across Switzerland and abroad. No generic templates: a custom website that feels like you, that search engines and AI assistants can read, and that brings in clients.
Website redesign & platform migration
If your existing site already brings in traffic and you're ready for its next chapter, you don't start from a blank page: the design work above applies just the same. Moving your content and keeping your rankings is a website redesign, with its own page and its own 301 redirect plan.
Where AI fits
I use modern AI tooling the way a designer uses any good tool: to compress research, explore more directions in the same afternoon, and clear away repetitive work. It doesn't choose your typeface or your colour palette. It means a studio of one can move at the pace of a team, and you get more considered options rather than the first idea that fit the deadline. What AI doesn’t do is ship the site. A generated page is a draft, not infrastructure, which is why AI-generated websites stay invisible to Google and to the assistants themselves.
Switzerland & international
Custom web design and UI/UX: a site that feels like you, not a template
Because your clients can tell straight away when a site was made for them. I'm based in Valais and work with companies across Switzerland and internationally. We start over a coffee or a glass of wine (or on a video call) with your goals, whether it's a first website, a full redesign or a new visual identity. Then I design a site built to be found on Google and to convert.
Research before pixels
I study your audience and your competitors' blind spots first. The words your clients actually use become your headings, and those are also what Google and AI assistants read to understand your page.
Hierarchy that machines read too
A clear visual hierarchy and a clean heading structure are the same decision. If a visitor sees straight away what matters, Google and ChatGPT understand it too.
Custom design, no templates
Every typeface, grid and colour chosen for your business. A marketplace theme makes you look like the four other companies in your town using it.
A beautiful site that stays fast
Layout decides load times and stability. I design knowing what performs, so the best-looking site in your industry is also the one that ranks first.
Other Services
Other Services
Web Design & UX FAQ
Clear answers on crafting interfaces that convert visitors into clients.
Do you work from our existing brand guidelines, or design from scratch?
Both. If you have a brand system, I extend it to the web without breaking its logic, your typography, palette and tone carry over. If you don't, I design the visual identity first or work alongside your existing designer. The site ends up coherent rather than stitched together.
What do I actually receive before you start building?
A comprehensive interactive prototype: every page, every breakpoint, real content rather than lorem ipsum, and the component states, hover, empty, error, loading. You approve what you can see. Nothing goes into Webflow until the design is signed off, so there are no surprises at build stage. Having that content ready before the mockup is also the first lever to halve your website project timeline.
We already have a site — is a redesign covered here?
Yes, but it is its own service. Website redesign and migration has its own page, covering the URL audit, the 301 mapping and the SEO transfer. This page is about the design work itself: research, UX and the interface.
Why hire a dedicated design studio instead of a traditional web agency?
Choosing TONYTONY instead of an agency gives you direct collaboration with a senior designer and developer. No account managers, no inflated overhead fees, cut delivery times in half, and high-standard execution tailored to Swiss SMEs.
Will the design work on mobile and meet accessibility standards?
Yes, mobile-first and WCAG-aware from the first artboard, not retrofitted. Touch targets, contrast ratios, semantic structure and keyboard navigation are design decisions, not development patches. Your site stays sharp on a phone and usable for visitors relying on assistive technology.
What does a web design project cost in Switzerland?
Showcase Pro is CHF 1,900 (up to 3 pages). SME Growth is CHF 4,900 (up to 8 pages, CMS included). Bespoke starts from CHF 12,900. High-performance hosting, monitoring, and ongoing maintenance are scoped transparently on a tailored cost calculation with the client. A fifteen-minute call is enough for me to scope it and send a fixed quote within 24 hours, no hourly surprises. What actually drives a website budget, and what doesn’t, is broken down in what you really pay for when building a website in Switzerland.
How many design rounds are included, and how do revisions work?
Two rounds of revisions are included at the design stage, which is where changes are cheap. Structural rework once the Webflow build has started is quoted separately, not to penalise you, but because moving a section in the prototype takes minutes and moving it in a built site takes hours.
Can my team add new pages later without wrecking the design?
That's the point of designing in components. You get a documented set of sections (hero, feature grid, testimonial, pricing, CTA) plus rules on what to use when. New landing pages get assembled from parts that already work on mobile and already meet contrast requirements, rather than improvised.