Conversion-focused UI
Design isn't decoration — it's the difference between a click and a bounce.
Buttons that get clicked, forms that get completed, hero sections that stop the scroll. I pressure-test every CTA placement, contrast ratio and tap target against real user behaviour — then refine until friction disappears.
- CTAs that convert
- Friction-free forms
UX flow optimisation
If they have to think, you've already lost.
From landing to conversion, every click is mapped. I audit drop-off points, rework navigation logic, and restructure pages around decision moments — so visitors never wonder where to go next, and you never lose them mid-journey.
- Every click mapped
- Zero dead ends
Modern, minimal interfaces
Restraint is the loudest design choice.
Generous whitespace, confident type pairings, disciplined colour, subtle motion. The kind of polish that signals "established business" even when you're a pre-seed startup.
Marketing-ready structure
Speed to launch is a feature.
Modular sections, reusable components, clean CMS fields ready for landing pages and A/B tests. Your growth team ships campaigns in hours instead of waiting days for developer time.
- Modular, reusable components
- Ship campaigns in hours
Most startup websites look good but fail to convert — they ignore UX, structure, and user intent.
What breaks on most startup sites
Pretty mockups get signed off. The site goes live and nothing happens. Visitors bounce, campaigns underperform, the brand never quite lands. The usual culprits: no clear user journey, weak hierarchy, copy and layout designed in isolation from intent, accessibility as an afterthought. Decisions made for the pitch deck, not the visitor.
A design approach built around user intent
I design conversion-focused sites for startups and SMEs across Switzerland — landing pages, marketing sites, product sites, portfolios — treating web design as equal parts psychology, typography, and structure. Every section earns its place. Expect premium, minimal interfaces, a strong typographic system, mobile-first logic, and WCAG accessibility from the start. Visitors feel it: this brand knows what it's doing. Your marketing team does too.
Strategy
Clarity before execution. A sharp foundation that turns ideas into direction.
Web Development
Fast, scalable, and engineered for growth — not just launch.
SEO / AEO / CRO
Visibility that turns into traffic. Traffic that turns into clients.
Web Design
Design that guides attention and drives action without friction.
Branding
A brand system that builds recognition, trust, and consistency.
FAQ
Answers to life’s questions.
Do you design from scratch, or work with existing brand guidelines?
Both. If you have an established brand system, I extend it to the web without breaking its logic — respecting your typography, colour palette, and tone. If you don't, I can design the visual identity first or collaborate with your existing designer. Either way, the final site feels coherent, not stitched together.
What's the difference between web design and web development?
Web design is the visual and experiential layer — layout, typography, hierarchy, UX flow, conversion logic. Web development is the technical build that brings it to life in Webflow with clean code, CMS structure, and performance optimisation. I cover both end-to-end, so the handoff friction that usually kills projects simply doesn't exist.
Will the design work on mobile and be accessible?
Yes — mobile-first and WCAG-aware by default, not as an afterthought. Every layout is designed for touch before desktop, with proper tap targets, readable contrast, semantic structure, and keyboard navigation. Your site looks sharp on an iPhone user's screen and remains usable for visitors relying on assistive tech.