Technical SEO foundations
The non-negotiables: fast Core Web Vitals (LCP, CLS, INP), clean indexing, logical internal linking, proper canonical tags, and robust XML sitemaps. Built for Google, Bing, and AI crawlers that now read your site too. Multilingual Swiss sites get hreflang, localised URLs, and language-specific sitemap handling — done right from day one.
Conversion Rate Optimization (CRO)
Traffic is wasted if no one converts. I analyse user behaviour through heatmaps, session recordings, and funnel drop-offs — then run structured A/B tests on CTAs, hero sections, form flows, and pricing pages. Every hypothesis is measured, every iteration tracked. Your conversion rate becomes a number that actually moves.
Answer Engine Optimization (AEO)
AI-generated answers now dominate search. AEO makes sure your content is the one being cited. I structure pages with clear Q&A patterns, entity-rich passages, authoritative schema, and semantic depth so ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews can confidently surface your brand — not your competitor's.
Schema & Structured Data Engineering
Advanced Schema.org @graph implementation with proper entity relationships, Organization and Person nodes, Service and Product schemas, FAQPage, BreadcrumbList, and review markup. Entity mapping helps Google's Knowledge Graph and every AI system understand exactly what you do, who you are, and why you're the answer.
Get found on Google.
Get cited by AI.
Get chosen by buyers.
Modern SEO is no longer just about Google. With AI Overviews, ChatGPT, Perplexity, Claude and Gemini now answering millions of queries daily, search has fractured across dozens of surfaces — and the sites that win are the ones engineered to be understood, indexed, cited, and clicked. I build integrated SEO, AEO and CRO strategies for Swiss startups and SMEs: technical foundations that pass every Core Web Vitals check, Schema.org structured data and entity mapping that makes your content machine-readable, Answer Engine Optimization that gets your brand quoted in AI responses, and Conversion Rate Optimization that turns that visibility into real clients. One integrated investment — not three disconnected line items.
FAQ
Answers to life’s questions.
Why choose TONYTONY?
TONYTONY is Anthony Salamin, Swiss-born — senior web designer & creative developer, 15+ years deep. Shaped by Berlin’s startup scene and top agencies, now operating as a focused studio of one in Valais. Working with teams around the pale blue dot 🌍
Is a multilingual website possible?
Absolutely — Webflow supports multilingual sites natively. French, German, English, 日本語, 中文 — no limits. You stay in control of your translations via the CMS.
Do you offer support?
Always — training to manage your site, technical support, and ongoing maintenance — I stay by your side long after launch.
Do you work with clients outside Switzerland?
Yes. Based in Switzerland, working worldwide—remote-first, time zones permitting.