Audience & positioning
Who exactly are you selling to, and why should they care more than your competitor's last five customers? I define your ideal client profile, map their real pain points, audit the competitive landscape, and sharpen your positioning until your offer becomes instantly understandable — and unmistakably yours. No generic messaging, no "enterprise-grade solutions for modern teams" filler.
Offer clarity
I take your services or product and distil them into something people immediately get — in one sentence, in one scroll, in one scan. That means pressure-testing your value proposition, eliminating jargon, structuring benefits around outcomes, and making the "what" and the "why" impossible to miss. Less confusion, fewer bounces, more qualified leads.
Narrative & messaging
Your brand story is structured into a clear narrative that connects logic with emotion — a messaging framework that holds across your website, pitch deck, sales calls, social content, and investor conversations. Core message, proof points, tone of voice, key phrases. Everyone on your team tells the same story, without needing a script every time.
Conversion thinking from the start
Strategy isn't abstract — it's engineered with conversion in mind from day one. Page structure, CTA logic, objection handling, funnel mapping, and trust signals are planned before a single mockup exists. Your website launches as a working sales asset — not a pretty brochure waiting to be "optimised" six months later.
Clarity before pixels. Strategy before code.
Most websites fail before they're even designed — vague audience, unclear offer, no narrative spine, and a list of features masquerading as messaging. I run focused strategy sprints for Swiss startups and SMEs to fix that at the source: audience definition, competitive positioning, value proposition sharpening, messaging architecture, and conversion logic. Together we pin down exactly who you're talking to, what makes you genuinely different, and how to say it in a way that lands with Swiss buyers and international audiences alike. The output isn't a 60-slide deck gathering dust in a shared drive — it's a working strategic foundation your designer, developer, copywriter, and marketing team can all build from. Clear input. Aligned execution. Fewer revisions. Better outcomes.
FAQ
Answers to life’s questions.
Do I need a strategy sprint if I already know my audience?
Sometimes yes, sometimes no. If you can write down your ideal client profile, your top 3 value props, your key objections, and your core messaging in 30 minutes — you probably don't need a full sprint, just a design and build. If that exercise feels hard, your website will reflect that lack of clarity no matter how well it's designed. A short strategy session usually pays for itself in reduced revision cycles alone.
What's the output of a strategy sprint — a document, a deck, a workshop?
A working strategic brief — typically 8–15 pages — covering audience definition, positioning statement, messaging framework, value propositions, objection map, and a site structure recommendation. Delivered as a Notion or Google Doc your team can actually reference and update, not a static PDF that goes stale in a week. Plus a working session to align stakeholders before design begins.
How long does a strategy sprint take, and can it run in parallel with design?
Typically 1–2 weeks, depending on scope and stakeholder availability. For tight timelines, the strategy phase can overlap with early design exploration — but the core positioning and messaging framework has to be locked before detailed design begins. Otherwise you're just decorating assumptions. Strategy-first saves time in the long run by preventing the "let's redo the hero section" loop late in the project.