Visual identity systems
A system, not a logo.
More than a logo — a complete identity system with logotype, wordmark, typographic hierarchy, colour palette with accessible contrast ratios, spacing rules, grid logic, iconography, and photographic direction. Delivered as a working brand book with clear usage guidelines, downloadable assets, and rules your team can actually apply — not a static PDF no one opens.
- Complete identity system
- Working brand book
Positioning through design
Look like who you are.
Every visual decision carries meaning. Colour choices, type personality, composition rhythm, and visual tone are calibrated to reinforce your positioning — not just look nice. A premium SaaS, a craft hospitality brand, and a Swiss financial firm should never feel alike. Design becomes the fastest way to communicate who you are before a single word is read.
- Visuals tied to positioning
- Instantly recognisable identity
Scalable brand foundations
Built to evolve, not redo.
Brand systems built on rules, tokens, and components — not one-off assets. That means reusable design tokens for colour and type, flexible logo lockups, layout principles that survive new formats, and naming conventions your team understands. Your brand evolves cleanly over time without constant redesigns, costly rebrands, or visual drift.
Design consistency across touchpoints
Still on-brand at 11pm.
A coherent brand experience everywhere it shows up — website, pitch deck, social content, newsletter templates, print collateral, signage, event graphics, merch. I deliver ready-to-use templates and asset libraries so your team stays on-brand whether they're a designer, a marketer, or a founder shipping a slide at 11pm before an investor call.
- Plug-and-play asset library
- On-brand across every touchpoint
Brand systems built to scale, not just to launch — a brand is not a logo, it's a system engineered to hold together under pressure.
Why most startup brands fall apart at scale
A logo gets approved. A colour or two gets picked. Six months later the deck doesn't match the website, the social posts drift in every direction, and every new collaborator reinvents the wheel. The usual culprits: no typographic hierarchy, no spacing logic, no accessible contrast ratios, no usage guidelines anyone can actually follow. Mood boards instead of strategy. Trends instead of positioning. Bigger logo chased as a fix when the real gap is system.
A full brand identity rooted in strategy
I design full brand identities for Swiss startups and SMEs — logotype and wordmark exploration, typography hierarchy, colour systems with accessible contrast ratios, spacing and grid logic, iconography, photographic direction, and a proper brand book your team and every future collaborator can actually use. Each decision is rooted in strategy — your positioning, your audience, your market. Whether you're launching from scratch, evolving an existing identity, or scaling across multiple touchpoints, the outcome is a visual system that holds together under pressure: coherent on your website, sharp in a pitch deck, consistent on social, confident in print.
Strategy
Clarity before execution. A sharp foundation that turns ideas into direction.
Web Development
Fast, scalable, and engineered for growth — not just launch.
SEO / AEO / CRO
Visibility that turns into traffic. Traffic that turns into clients.
Web Design
Design that guides attention and drives action without friction.
Branding
A brand system that builds recognition, trust, and consistency.
FAQ
Answers to life’s questions.
Do you design logos as part of a website project, or only separately?
Both. Most website projects need at least some brand work — a logo refresh, a refined colour system, updated typography — and I handle that in-scope when it's proportional to the project. For full brand identity systems with extensive logo exploration, brand books, and multi-touchpoint guidelines, it's a dedicated engagement. Either way, your website and your brand end up as one cohesive system, not two disconnected deliverables stitched together at launch.
What's the difference between a logo and a brand identity?
A logo is one asset. A brand identity is the system around it — logotype, typography hierarchy, colour palette, spacing rules, iconography, photography direction, tone of voice, and usage guidelines. A logo alone tells you what a brand is called. An identity tells you what it stands for, how it behaves, and why it's memorable. That's why two brands with similar logos can feel completely different in the market.
Can you refresh an existing brand without doing a full rebrand?
Yes — and often that's the smarter move. A full rebrand resets brand equity and can confuse existing clients. A brand refresh evolves what's already working: modernised logotype, updated typography, refined colour palette, tighter guidelines. I audit what to keep, what to sharpen, what to retire. The result is a brand that feels current without losing the recognition you've built — at a fraction of the cost and timeline of starting from scratch.