Audience & positioning
Sharp enough to choose you.
Who exactly are you selling to, and why should they care more than your competitor's last five customers? I define your ideal client profile, map their real pain points, audit the competitive landscape, and sharpen your positioning until your offer becomes instantly understandable — and unmistakably yours. No generic messaging, no "enterprise-grade solutions for modern teams" filler.
- Sharp ideal client profile
- Competitor-proof positioning
Offer clarity
What you do. Why it matters.
I take your services or product and distil them into something people immediately get — in one sentence, in one scroll, in one scan. That means pressure-testing your value proposition, eliminating jargon, structuring benefits around outcomes, and making the "what" and the "why" impossible to miss. Less confusion, fewer bounces, more qualified leads.
- Pressure-tested value prop
- Jargon-free messaging
Narrative & messaging
Everyone on-message. No one on script.
Your brand story is structured into a clear narrative that connects logic with emotion — a messaging framework that holds across your website, pitch deck, sales calls, social content, and investor conversations. Core message, proof points, tone of voice, key phrases. Everyone on your team tells the same story, without needing a script every time.
Conversion thinking from the start
Planned before pixels.
Strategy isn't abstract — it's engineered with conversion in mind from day one. Page structure, CTA logic, objection handling, funnel mapping, and trust signals are planned before a single mockup exists. Your website launches as a working sales asset — not a pretty brochure waiting to be "optimised" six months later.
- Conversion planned pre-mockup
- Launch-ready sales asset
Clarity before pixels. Strategy before code — most websites fail before they're even designed.
Why most websites fail before design starts
Vague audience. Unclear offer. No narrative spine. A list of features masquerading as messaging. The site gets briefed, designed, and built on assumptions nobody pressure-tested — and the cracks show immediately: copy that doesn't land, CTAs that don't convert, a positioning that sounds like every competitor. Revisions pile up. Deadlines slip. The designer, developer, and copywriter all build from different mental models because no one wrote the real one down. Beautiful execution of the wrong idea.
Focused strategy sprints for Swiss startups
I run focused strategy sprints for Swiss startups and SMEs — audience definition, competitive positioning, value proposition sharpening, messaging architecture, and conversion logic. Together we pin down exactly who you're talking to, what makes you genuinely different, and how to say it in a way that lands with Swiss buyers and international audiences alike. The output isn't a 60-slide deck gathering dust in a shared drive — it's a working strategic foundation your designer, developer, copywriter, and marketing team can all build from. Clear input. Aligned execution. Fewer revisions. Better outcomes.
Strategy
Clarity before execution. A sharp foundation that turns ideas into direction.
Web Development
Fast, scalable, and engineered for growth — not just launch.
SEO / AEO / CRO
Visibility that turns into traffic. Traffic that turns into clients.
Web Design
Design that guides attention and drives action without friction.
Branding
A brand system that builds recognition, trust, and consistency.
FAQ
Answers to life’s questions.
Do I need a strategy sprint if I already know my audience?
Sometimes yes, sometimes no. If you can write down your ideal client profile, your top 3 value props, your key objections, and your core messaging in 30 minutes — you probably don't need a full sprint, just a design and build. If that exercise feels hard, your website will reflect that lack of clarity no matter how well it's designed. A short strategy session usually pays for itself in reduced revision cycles alone.
What's the output of a strategy sprint — a document, a deck, a workshop?
A structured operational strategic brief covering audience definition, positioning statement, messaging framework, value propositions, objection map, and a site structure recommendation. Delivered as a structured Google Doc your team can actually reference and update — not a static PDF that goes stale in a week. Plus a working session to align stakeholders before design begins.
How long does a strategy sprint take, and can it run in parallel with design?
Typically 1–2 weeks, depending on scope and stakeholder availability. For tight timelines, the strategy phase can overlap with early design exploration — but the core positioning and messaging framework has to be locked before detailed design begins. Otherwise you're just decorating assumptions. Strategy-first saves time in the long run by preventing the "let's redo the hero section" loop late in the project.