SEO / AEO / CRO
Visibility that turns into traffic, and traffic that turns into clients.
Technical SEO foundations
Built to be found.
The non-negotiables: fast Core Web Vitals (LCP, CLS, INP), clean indexing, logical internal linking, proper canonical tags, and robust XML sitemaps. Built for Google, Bing, and AI crawlers that now read your site too. Multilingual Swiss sites get hreflang, localised URLs, and language-specific sitemap handling — done right from day one.
- Indexing-ready foundations
- Multilingual done right
Conversion Rate Optimization (CRO)
Make the traffic count.
Traffic is wasted if no one converts. I analyse user behaviour through heatmaps like Hotjar, session recordings, and funnel drop-offs — then run structured A/B tests on CTAs, hero sections, form flows, and pricing pages. Every hypothesis is measured, every iteration tracked. Your conversion rate becomes a number that actually moves.
- Data-backed A/B testing
- Heatmaps and funnel analysis
Answer Engine Optimization (AEO)
Be the answer, not the footnote.
AI-generated answers now dominate search. AEO makes sure your content is the one being cited. I structure pages with clear Q&A patterns, entity-rich passages, authoritative schema, and semantic depth so ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews can confidently surface your brand — not your competitor's.
Schema & Structured Data Engineering
Structured so AI gets it right.
Advanced Schema.org @graph implementation with proper entity relationships, Organization and Person nodes, Service and Product schemas, FAQPage, BreadcrumbList, and review markup. Entity mapping helps Google's Knowledge Graph and every AI system understand exactly what you do, who you are, and why you're the answer.
- Advanced
@graphimplementation - Entity-rich, AI-readable
Get found on Google. Get cited by AI. Get chosen by buyers — modern search has fractured, and the sites that win are engineered to be understood, indexed, cited, and clicked.
Why SEO alone no longer wins
Google is still there, but it's no longer the whole game. AI Overviews, ChatGPT, Perplexity, Claude, and Gemini now answer millions of queries daily — often without a single click reaching your site. Traditional SEO gets you indexed but not cited. Beautiful copy gets read but not converted. Teams run SEO, AEO, and CRO as three disconnected line items, each optimizing for its own metric, none of them talking to the buyer's actual journey. Visibility without conversion. Traffic without trust.
Integrated SEO, AEO, and CRO for Swiss startups
I build integrated search strategies for Swiss startups and SMEs — technical foundations that pass every Core Web Vitals check, Schema.org structured data and entity mapping that makes your content machine-readable, Answer Engine Optimization that gets your brand quoted in AI responses, and Conversion Rate Optimization that turns visibility into real clients. One integrated investment, not three disconnected line items. The outcome: found on Google, cited by AI, chosen by buyers.
Strategy
Clarity before execution. A sharp foundation that turns ideas into direction.
Web Development
Fast, scalable, and engineered for growth — not just launch.
SEO / AEO / CRO
Visibility that turns into traffic. Traffic that turns into clients.
Web Design
Design that guides attention and drives action without friction.
Branding
A brand system that builds recognition, trust, and consistency.
FAQ
Answers to life’s questions.
What is the difference between SEO and AEO?
SEO (Search Engine Optimization) optimises your site to rank on traditional search engines like Google and Bing — using keywords, backlinks, and technical signals. AEO (Answer Engine Optimization) optimises your content to be cited by AI answer engines like ChatGPT, Perplexity, Claude, Gemini and Google AI Overviews. SEO earns clicks from search results. AEO earns mentions inside AI-generated answers. In 2026, both matter — and they share the same technical foundation: structured data, clear entity signals, and authoritative content.
How long until I see SEO results?
Technical SEO improvements (Core Web Vitals, indexing, schema) show up within 2 to 6 weeks once Google re-crawls. Ranking improvements for competitive keywords typically take 3 to 6 months of consistent content and technical work. AEO results are faster — AI systems update their training and retrieval pipelines more frequently, so well-structured content can start being cited within weeks. Swiss markets tend to be less saturated than English-speaking ones, which helps.