Targeted SEO services designed to boost your Google rankings
More visits and enquiries, without paying per click
My SEO, AEO & GEO process in Switzerland
SEO Foundations
No more invisible websites. I build rock-solid foundations: blazing speed and flawless semantics to win over traditional search engines (SEO) and generative AI engines (AEO & GEO).
Answer & Generative Engine Optimization (AEO & GEO)
I structure your content and entity signals for Generative Engine Optimization (GEO). The result? Google AI Overviews, ChatGPT, and Perplexity synthesize and cite your brand as the authoritative solution in Switzerland.
The Language of Algorithms
I implement cutting-edge structured data (Schema) to spell out your expertise. Google's Knowledge Graph and generative models instantly understand that you're the undisputed leader.
Why me
Your SEO, handled by the person who codes the site
I design, build and optimise. So SEO, AEO and GEO are settled at the source, in the code, and Google and AI assistants understand your site the first time they read it.
SEO that survives Google updates
No tricks, no backlinks bought by the kilo. Clean technical foundations and content that actually answers your clients' questions: that's what holds when the algorithm changes.
Ready for ChatGPT and AI Overviews from day one
Structured data, clear entities, direct answers: I prepare your site so ChatGPT, Perplexity and Google's AI Overviews can read it, understand it and cite it.
Why invest in targeted SEO, AEO & GEO in Switzerland?
Many SME websites in Switzerland have untapped potential: they are often missing structured data, a few tenths of a second in load time, or a clear local focus. Ranking today isn't about stuffing keywords; it's about making your site the clearest answer to your client's question. With TONYTONY, you talk directly to the person doing the technical work, without agency overhead.
Local visibility is where high-intent traffic turns into revenue, and the same engineering decides whether an international buyer finds you at all. I optimize your site for the queries your clients actually type, while positioning your business clearly enough that both search engines and AI assistants can tell what you do and who you do it for.
Technical SEO engineered for performance
A beautiful website that Google can't index properly is useless. I merge precise code structure, blazing-fast Core Web Vitals, and proper multilingual hreflang setup to ensure search engines crawl and rank every page correctly from day one. Those foundations belong in the web development, not in a plugin after launch. If a page still won't show up, start with getting Google and AI to index your website.
The rise of AI search: Why Generative Engine Optimization (GEO) matters
Search behavior is undergoing its biggest transformation in twenty years. Potential clients no longer just browse blue links—they consult ChatGPT, Perplexity, and Google AI Overviews for summarized answers and recommendations. This is where Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) become vital: generative models don't just rank web pages, they synthesize information from trusted sources. By implementing advanced @graph Schema.org data, verified entity signals, and structured question-answer passages, your business becomes the authoritative entity AI engines cite directly in their summaries. It puts you ahead while many are still focused on ten blue links.
To dive deeper into the exact architecture and formatting required for AI models, read my comprehensive guide on how to optimize your website for AI search (AEO & GEO). An llms.txt file won't get you cited on its own, and here is what llms.txt really does for AI visibility.
Switzerland & international
How do you get found on Google and by AI in Switzerland?
By starting from how your clients actually search. I'm based in Valais and work with companies across Switzerland and abroad, in English, French and German. We can meet over a coffee or a glass of wine (or on a video call) to go through your numbers together. Then I take care of the rest: technical SEO, content, Google Maps and AI visibility.
Search intent over volume
I don't chase vanity keywords. I target the phrases and questions your clients type when they're ready to buy, in every language you sell in. Traffic that doesn't convert is just noise.
Visible on Google Maps, near your clients
For a Swiss SME, Google Maps matters as much as classic search. I optimise your Google Business Profile, local pages and citations so you show up first when someone searches nearby.
Architecture that builds authority
I organise your pages into clear topics and link them together with care. Google and AI models then understand what you do, and what you're the expert in.
Clear numbers, no jargon
No unreadable spreadsheets. I set up tracking with Google Search Console and your analytics, and explain in plain words what your visibility brings in: clicks, enquiries and revenue.
Other Services
Other Services
Web Strategy & Brand Positioning
When you speak to everyone, you reach no one. I swap vague messaging for a sharp strategy to find the right words—the ones that resonate with your audience.
Web Design UI/UX
Ready for your website's next chapter? I bring the bold energy of Berlin startups to the Valais mountains. Together, we build an immersive experience that drives your visitors into action.
Cutting-Edge Web Development
Slow sites bleed revenue. I build lightning-fast, rock-solid platforms that eliminate bounce rates and free you from technical maintenance headaches.
AI Automation & Business Workflows
Focus on closing deals, not copying data. I build smart automated workflows that qualify leads, answer inquiries instantly, and route client requests 24/7.
SEO & AI Search FAQ
Clear answers on ranking on Google and getting cited by AI models.
What's the difference between SEO, AEO, and GEO?
SEO earns you clicks from traditional search engine result pages. AEO (Answer Engine Optimization) earns you direct answers in voice assistants and featured snippets. GEO (Generative Engine Optimization) ensures your brand is synthesized, recommended, and cited inside AI-generated summaries—like Google AI Overviews, Perplexity, and ChatGPT. All three share a technical foundation: structured data, verifiable entity authority, and content that directly answers complex queries. In 2026, optimising for traditional search while ignoring GEO leaves half your highest-intent traffic behind. For an actionable breakdown, see my complete guide to optimizing your website for AI (AEO).
How long before I see results?
Technical fixes (Core Web Vitals, indexing, schema) show up within two to six weeks of a re-crawl. Competitive rankings take three to six months of consistent work. AEO and GEO tend to move faster, because AI retrieval pipelines and index caches refresh more often than organic rankings settle. Anyone promising page one in a month is selling something else.
Do you work on Google Maps and the local pack?
Yes. For an SME in Sion, Sierre or Martigny, the map pack often outperforms classic results: it's where "near me" intent lands. That means a properly structured Business Profile, consistent NAP data across Swiss directories, geo-relevant content, and ProfessionalService schema whose name, address and phone match the rest of the site.
How do I keep my rankings through a website redesign?
By auditing every indexed URL before anything changes, then applying a watertight 301 redirect plan, so the new site starts with the authority of the old one. That is the core of the website redesign and migration service, detailed on its own page.
Do you work on sites built on other platforms?
Yes. SEO, AEO, and GEO work is platform-agnostic: WordPress, Shopify, Astro, custom stacks. What changes is how the fixes get implemented: I either do it directly if I have access, or hand your developers a prioritised, unambiguous spec. The audit itself is identical.
Can AEO and GEO performance actually be measured?
Partly, and it's a young discipline—anyone claiming absolute precision is overselling. Tools like Otterly, Profound, and Peec AI track brand mentions across the major LLMs and search engines. Alongside that: referral traffic from AI platforms in GA4, branded search growth, AI Overview citations in Google Search Console, and manual query audits. I set measurement up first, so we can tell movement from noise. And stop reading clicks alone: rising impressions with flat clicks often mean you’re being answered, not visited. More in how to get cited when nobody clicks.
Do I need new content, or can you optimise what I already have?
Usually both, in that order. The first pass is structural (headings, entities, schema, internal linking, technical debt) and it often lifts pages you already have. It's the order of the three types of SEO: technical first, then on-page, then links. New content comes after, targeting semantic gaps and generative search queries that the audit exposes. Writing before the foundation is fixed is how budgets disappear.
What does ongoing SEO, AEO & GEO cost?
Starter SEO is included in the website packages. Ongoing SEO Expert starts from CHF 800/month — that is a starting point, not a fixed public fee. The exact retainer is set through a tailored cost calculation based on your scope. There is a 6-month minimum, because organic results typically take 6 to 12 months to fully develop. Technical SEO, AEO, and GEO foundations are built into the site from day one, not sold as a later add-on.