My SEO, AEO & GEO process in Valais
SEO Technical
& Semantic
SEO Foundations
No more invisible websites. I build rock-solid foundations: blazing speed and flawless semantics to win over traditional search engines (SEO) and generative AI engines (AEO & GEO).
AEO & GEO, SEO for
AI
Answer & Generative Engine Optimization (AEO & GEO)
I structure your content and entity signals for Generative Engine Optimization (GEO). The result? Google AI Overviews, ChatGPT, and Perplexity synthesize and cite your brand as the authoritative solution in Valais.
Structured Data
(Schema)
The Language of Algorithms
I implement cutting-edge structured data (Schema) to spell out your expertise. Google's Knowledge Graph and generative models instantly understand that you're the undisputed leader.
Why me
A developer's discipline applied to search rankings
Clean code, structured data engineering, and modern AEO & GEO strategies to make your site unmissable on Google and AI models.
SEO that survives algorithm updates
No cheap tricks or spammy backlinks. I build clean technical foundations and entity-rich content that perform consistently over time.
AEO & GEO-native from the ground up
Structured schema engineering, entity clarity, and semantic depth ensure ChatGPT, Perplexity, and Google AI Overviews cite and recommend your brand first.
Why invest in targeted SEO, AEO & GEO in Valais, Switzerland?
Most SME websites in Switzerland are invisible to modern search engines, lacking structured data, fast loading speeds, or clear localized intent. Ranking today isn't about stuffing keywords; it's about technical precision and making your site the definitive answer. Partnering with a dedicated specialist like TONYTONY means direct access to technical SEO expertise without agency bloat.
Whether you operate in Sion, Sierre, Martigny, Monthey, Crans-Montana, or Brig-Visp, local visibility is where high-intent traffic turns into revenue. I optimize your site for regional Valais search queries while positioning your business across French-speaking Switzerland.
Technical SEO engineered for performance
A beautiful website that Google can't index properly is useless. I merge precise code structure, blazing-fast Core Web Vitals, and proper multilingual hreflang setup to ensure search engines crawl and rank every page correctly from day one. Those foundations belong in the web development, not in a plugin after launch.
The rise of AI search: Why Generative Engine Optimization (GEO) matters
Search behavior is undergoing its biggest transformation in twenty years. Potential clients no longer just browse blue links—they consult ChatGPT, Perplexity, and Google AI Overviews for summarized answers and recommendations. This is where Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) become vital: generative models don't just rank web pages, they synthesize information from trusted sources. By implementing advanced @graph Schema.org data, verified entity signals, and structured question-answer passages, your business becomes the authoritative entity AI engines cite directly in their summaries, keeping you ahead of competitors stuck in traditional SEO.
To dive deeper into the exact architecture and formatting required for AI models, read my comprehensive guide on how to optimize your website for AI search (AEO & GEO).
Valais & Romandy
SEO in Valais, from Monthey to Brig-Visp
I'm based in St-Luc, in the Val d'Anniviers, and I work with businesses across Valais (Sion, Sierre, Martigny, Monthey, Crans-Montana, Brig-Visp) as well as the wider Suisse romande. Whether you need to recover lost rankings, outsmart local competitors, or prepare your brand for AI search and Google AI Overviews (GEO & AEO), the work starts the same way: understanding exactly how your clients search, and engineering your site to be the definitive answer.
Search intent over volume
I don't just chase vanity keywords. I target the specific phrases, questions, and semantic variations your clients use when they are actually ready to buy. Traffic is useless if it doesn't convert.
Owning the local Map Pack
For SMEs in Switzerland, Google Maps is just as critical as traditional search. I optimize your local profiles, geo-targeted content, and citations so your business shows up first when someone searches nearby.
Architecture that builds authority
I organize your pages into logical topic clusters and semantic silos. This clean internal linking strategy passes ranking power efficiently, proving to Google and generative AI engines that you are the undisputed expert in your niche.
Clear metrics, no vanity data
You won't get confusing spreadsheets filled with jargon. I set up precise tracking via Google Search Console and analytics so you can see exactly how your search visibility translates into clicks, leads, and revenue.
Other Services
Other Services
FAQ
Straight answers on SEO, AEO, and GEO for Valais SMEs.
What's the difference between SEO, AEO, and GEO?
SEO earns you clicks from traditional search engine result pages. AEO (Answer Engine Optimization) earns you direct answers in voice assistants and featured snippets. GEO (Generative Engine Optimization) ensures your brand is synthesized, recommended, and cited inside AI-generated summaries—like Google AI Overviews, Perplexity, and ChatGPT. All three share a technical foundation: structured data, verifiable entity authority, and content that directly answers complex queries. In 2026, optimising for traditional search while ignoring GEO leaves half your highest-intent traffic behind. For an actionable breakdown, see my complete guide to optimizing your website for AI (AEO).
How long before I see results?
Technical fixes (Core Web Vitals, indexing, schema) show up within two to six weeks of a re-crawl. Competitive rankings take three to six months of consistent work. AEO and GEO tend to move faster, because AI retrieval pipelines and index caches refresh more often than organic rankings settle. Anyone promising page one in a month is selling something else.
Do you work on Google Maps and the local pack in Valais?
Yes. For an SME in Sion, Sierre or Martigny, the map pack often outperforms classic results: it's where "near me" intent lands. That means a properly structured Business Profile, consistent NAP data across Swiss directories, geo-relevant content, and ProfessionalService schema whose name, address and phone match the rest of the site.
Do you work on sites that aren't built in Webflow?
Yes. SEO, AEO, and GEO work is platform-agnostic: WordPress, Shopify, Astro, custom stacks. What changes is how the fixes get implemented: I either do it directly if I have access, or hand your developers a prioritised, unambiguous spec. The audit itself is identical.
Can AEO and GEO performance actually be measured?
Partly, and it's a young discipline—anyone claiming absolute precision is overselling. Tools like Otterly, Profound, and Peec AI track brand mentions across the major LLMs and search engines. Alongside that: referral traffic from AI platforms in GA4, branded search growth, AI Overview citations in Google Search Console, and manual query audits. I set measurement up first, so we can tell movement from noise.
Do I need new content, or can you optimise what I already have?
Usually both, in that order. The first pass is structural (headings, entities, schema, internal linking, technical debt) and it often lifts pages you already have. New content comes after, targeting semantic gaps and generative search queries that the audit exposes. Writing before the foundation is fixed is how budgets disappear.
What does ongoing SEO, AEO & GEO cost?
Starter SEO is included in the website packages. Ongoing SEO Expert is CHF 780/month, with a 6-month minimum — organic results typically take 6 to 12 months to fully develop. Technical SEO, AEO, and GEO foundations are built into the site from day one, not sold as a later add-on.