Strategy
Why a free website template scares away your best clients
A free template costs nothing upfront. You pay later in lost quotes from clients who were looking for someone serious.
Web and SEO: precise advice you can put into practice starting today
Anthony Salamin
Your growth partner in the AI era
For visible Swiss SMEs
Strategy
How to halve your website project timeline
A website that runs months late rarely loses that time in code — almost always in the back-and-forth.
SEO
How to get Google and AI to index your website
A polished website means nothing if the robots that decide your visibility cannot understand what you do.
SEO
What are the 3 types of SEO, and which should you start with?
Three types of SEO, usually three separate vendors, and rarely the only piece of advice that matters: what order to tackle them in.
Web Development
Why your AI-generated website is invisible
An AI-generated website can look stunning and still be completely invisible to the people searching for exactly what you sell.
Web Development
What you really pay for a website in Switzerland
Same website, two quotes: CHF 500 from one, CHF 35,000 from the other. Something doesn't add up.
Strategy
How to pick a niche without breaking your business
Trying to speak to everyone for fear of missing a contract is the surest way to become invisible to the clients who pay best.
AEO
How to get cited when nobody clicks
Watching your impressions soar while your clicks collapse has become every content creator's new silent nightmare.
Cursor
How to stop Cursor from wiping your database
There's no cold sweat quite like watching an AI agent run a terminal command with a little too much enthusiasm.
AEO
How to optimize your website to get cited by AI
Ranking on Google's first page does little good if ChatGPT and Perplexity sum up your industry without ever mentioning your name.
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