Website redesign & WordPress migration with zero SEO loss
My Website Redesign & Migration Process in Switzerland
SEO Audit & 301 Plan
SEO Audit & 301 Redirect Mapping
I crawl your current site to map every ranking URL, backlink, and high-value keyword. A strict 301 redirect architecture guarantees your Google authority transfers cleanly to your new platform.
UI / UX Redesign
UI/UX Redesign & Brand Modernization
No marketplace templates or bloated theme builders. I craft interactive prototypes focused on clear typography, crisp layouts, and conversion paths tailored for Swiss and international audiences.
Modern Migration
Clean Stack Migration & Instant Speed
Stop fighting broken plugins and sluggish loading screens. Your rebuilt site loads in sub-seconds, complies with Core Web Vitals, and gives your marketing team easy visual editing without deploy headaches.
Why me
Design, code and SEO in the same hands: a redesign without surprises
A redesign goes well when design, code and SEO move together. I handle all three, so no redirect gets lost between two vendors.
Your Google rankings, preserved
Every URL that matters, every tag and every piece of structured data on your current site is carried over or cleanly redirected with a 301. You change websites, not rankings.
Your team takes back control
On Webflow or a custom stack, your team updates text and images in a few clicks, without any risk of breaking the layout.
Why invest in a strategic website redesign in Switzerland?
A website built four or five years ago has often served you well, but expectations have moved on: mostly mobile browsing, stricter speed requirements and now AI search. When the time comes for its next version, the first worry is a fair one: “Will we lose the Google rankings it took years to build?” With a senior independent studio like TONYTONY, design, development and SEO move together instead of passing between three different vendors.
A redesign is not just a cosmetic refresh. It is an engineering upgrade that bridges your brand to modern search behavior, including AI answer engines (AEO & GEO) and the mobile connections your visitors actually use.
Protecting your historical authority with surgical 301 mappings
A website redesign without technical SEO is a gamble. Before touching a single pixel, I run a comprehensive audit of your existing website: every URL that receives organic clicks, every historical backlink, and your core ranking terms. I preserve your URL structure where possible, and engineer strict 1:1 301 redirects where paths change. The result? Search engines like Google crawl the new site and recognize that your domain has leveled up in performance, without resetting your domain authority.
Migrating from WordPress to Webflow or Astro
WordPress has powered the web for years and served many businesses well. For many Swiss SMEs, though, it now needs constant attention: security updates, plugins that conflict, monthly maintenance and Core Web Vitals that are hard to keep green. By migrating your site to Webflow or custom Astro static builds, you gain instant loading speeds (100/100 Core Web Vitals), a much smaller attack surface with no plugins to babysit, and a clean CMS interface your team can operate without hiring a web agency for every minor text change.
Engineered for the AI era
Your current website was most likely built before ChatGPT, Perplexity and Google AI Overviews changed how people discover businesses. A redesign is the moment to add structured Schema.org entities, clear FAQ structures and an llms.txt guide, so AI assistants recognise your company and cite it as a trusted source. The method, step by step: AEO, how to optimize your website for AI.
Switzerland & international
Website redesign: can you change sites without losing your place on Google?
Yes, as long as everything is prepared before launch. Working from St-Luc in the Swiss Alps, I guide businesses in Switzerland and abroad through their website redesign. We take stock together over a coffee or a glass of wine (or on a video call), then I handle everything, from the initial audit to a DNS switch with no downtime.
A full audit of what you have
I list what already works on your current site so we keep it, and spot what could serve your prospects even better.
A switch with zero downtime
Your new site is built and tested on a private staging environment. Going live takes minutes, with no interruption for your clients.
Pages that load in a blink
Lean code instead of heavy themes: your pages appear instantly, even on a patchy mobile connection. A fast site converts more, and Google notices.
A fixed price in CHF
No open-ended hourly billing. Every redesign comes with a clear fixed quote covering design, development and SEO migration.
Other Services
Other Services
Redesign & Migration FAQ
Clear answers on modernizing your platform while preserving your search equity.
Will I lose my Google rankings during a website redesign?
Not if it is engineered properly. The primary cause of SEO drops during a redesign is forgotten URLs that return 404 errors and altered heading structures. I audit your historical search rankings, map every single indexed page to a 1:1 permanent 301 redirect, and retain your core keyword tags. Your rankings remain protected and typically improve thanks to faster loading speeds.
Why should I migrate from WordPress to Webflow or custom code?
WordPress requires perpetual maintenance: database backups, security patches, and third-party plugin updates that frequently conflict. Webflow and Astro provide enterprise-grade hosting with global CDN delivery, zero plugin vulnerabilities, and sub-second load times. You get a visual CMS your team can actually manage without fearing unexpected crashes.
Can you migrate all my existing texts, blog posts, and photos?
Yes. Whether you have 5 pages or hundreds of articles and portfolio items, I script automated exports or structure clean CMS collections. I clean up outdated formatting and optimize every asset for modern AVIF/WebP formats along the way.
How long does a full website redesign take?
A focused corporate redesign (Showcase Pro tier, 1–3 pages) typically goes live in 1 to 2 weeks. An SME redesign with CMS (SME Growth tier) takes 2 to 3 weeks, and enterprise bespoke platforms take 4 to 6 weeks. Every project has a clear delivery roadmap established before work begins.
What happens to my corporate email addresses and domain name?
Your email hosting (Microsoft 365, Google Workspace, Infomaniak) remains 100% untouched. During DNS cutover, only the website A and CNAME records are updated. Your emails continue flowing without a single second of interruption.
Do I need to rewrite all my copy from scratch?
Not necessarily. I assess what already performs well and refine it for clarity, local search intent, and modern conversion flow. If you need new copywriting, I can guide you through messaging frameworks that speak directly to your target clients.
Why choose TONYTONY instead of a traditional web agency?
Agencies often separate design, coding, and SEO across junior profiles, which is where critical migration details get dropped. Working directly with me gives you 15 years of end-to-end design and coding expertise, halved timelines, and a single senior contact accountable for your project's success.
How much does a website redesign cost in Switzerland?
Redesign projects are CHF 1,900 for focused showcase websites (Showcase Pro), CHF 4,900 for SME builds with CMS migration (SME Growth), and from CHF 9,900 for bespoke multi-feature platforms (Bespoke). You receive a fixed-price quote with zero hidden hourly fees. Why the cheapest rebuild often gets paid for twice: what you really pay for when building a website in Switzerland.