102 construction projects migrated into one mobile-first site
A mobile-first website was created for MoTo, featuring a CMS-driven filtering system that allows users to explore project locations through an interactive map.
Credits
Tom Blechschmidt | PM
CherryCherry UG | Content
A 90s website for 100+ construction projects
MoTo is a major player in construction project management, overseeing more than 100 projects across Germany, with a particular focus in Munich. Their website, dating back to the 90s, lacked a CMS, was not responsive, and had no proper form handling — leaving the marketing team without the tools to manage or grow the site effectively.
No developer, a locked domain and a tight deadline
The team had no in-house developer, and the existing domain was tied up with a former DNS registrar — turning what should have been a straightforward setup into a drawn-out process. Add tight timelines to the mix, and the project demanded a solution that could be delivered fast and managed independently by a non-technical marketing team.
A mobile-first build with an interactive project map
For MoTo, a mobile-first website was developed to be clear, fast, and easy to manage. A flexible CMS was implemented to give full control to the marketing team, enabling them to create and scale new sections independently. The UX remains focused and practical, while the design takes inspiration from their blue pentagon — a visual nod to their identity and their first project in Neubiberg.
102 projects migrated and 58% more conversions
- Mobile-first, fully responsive website across all devices
- Custom CMS enabling autonomous content creation and scaling
- Clean, conversion-focused UX with intuitive navigation
- Integrated and reliable form management system
- Visual design aligned with brand identity
Website Relaunch & Legacy Migration
"We didn't just get a new website — we got a recruitment tool. One of our open positions was filled directly through the site, which was a first for us. The whole process was smooth, even when the DNS situation made things complicated."
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